Celeste Layne
Fractional CTO for Brands Becoming Platforms
We partner with founders when craft must become a platform.
We help profitable SMB founders scale without compromising their vision.
Our founders typically achieve 3-5x revenue growth within 18 months while reducing operational complexity and maintaining brand integrity.
When Systems Become Your Competitive Advantage
Founded on the belief that visionary founders deserve visionary systems, Celeste Layne partners with founders building culturally resonant businesses—often small by choice, but ready to scale through intelligence, not compromise.
You're ready for us when:
Manual processes are breaking your growth (you're at $500K+ ARR but systems feel chaotic)
You have product-market fit but need operational clarity for the next level
Investors or advisors are asking for "scalable infrastructure"
You refuse to sacrifice brand soul for growth velocity
What we build together:
Revenue systems that compound (not just convert)
Operational architecture that scales elegantly
AI-native workflows that preserve human touch
Investor-ready infrastructure and reporting
Partnership Details
Headquartered in New York City, Celeste guides post-product-market-fit companies through platform design, technical architecture, and AI-native systems strategy — translating founder instinct into infrastructure that compounds.
We accept 2–3 new partners per quarter (current waiting list: 6 weeks)
Ready to explore transformation? Our Discovery Sprint reveals exactly what systems architecture you need for your next growth phase — and whether we're the right partnership for your vision.
To explore whether we're the right partner for your next chapter:
Request Discovery Sprint
Questions? Email layne.celeste@gmail.com
“Startups don’t fail because they lack a product. They fail because they lack customers and a scalable system.”