Yerba Buena Center for the Arts

Goal:
– Update the email marketing campaign to reflect a consistent visual direction
– Provide branded email templates to aid various departments (PR, Development) in easily creating newsletters and emails

Establishing digital styles and standards:
I designed a responsive 2- and 3-column grid for desktop and mobile. The grid is made up of 3 image blocks and corresponding text boxes and a prominent singular CTA.

Improving workflows:
To increase the organization’s efficiency, and improve communication between marketing and the various departments, I built three branded templates using the ESP’s (Wordfly) Modern Editor and explained how to use it.