Cultural Strategies & Production: Now

The immersive experience is nearing ubiquity, and every aspect of culture is contending with how to integrate it into their practices, their fields, their industries. Be it experiential marketing, experiential retail, experiential theater, experiential art, or a mash-up of all of the above, we cannot settle for the lowest common denominator. Spectacle for the sake of spectacle, eye candy for the sake of likes, amount to mindlessness.

CULTURAL STRATEGIES & PRODUCTION: NOW is a glossary of terms to define the strategies and conditions they found most prevalent and intriguing in the mediated environments for cultural space.